Our challenge was to make Breast Cancer Campaign's 'Wear it Pink' event stand out in an already saturated 'pink' market by finding a mechanic - like comic relief's red nose - that would be instantly recognisable.
IDEA : YOU HAVE THE POWER TO BE PART OF THE CURE
To achieve stand-out during Breast Cancer Awareness Month, we created a Wear it Pink Superhero mask and an iconic superhero emblem to make everyone feel like real heroes in the fight against breast cancer.
The superhero concept in year one was very well received, with more people than ever taking part in Wear it Pink. The challenge this year was to retain the 'hero' concept but make it even bigger.
IDEA : TOGETHER WE ARE A FORCE MORE POWERFUL THAN BREAST CANCER
This year the emblem took centre stage and represented a collective force of scientists, fundraisers and breast cancer survivors. This was executed in the style of the Avengers with a cinematic heroic feel to it. The success was amplified by Primark wanting to stock clothing and merchendise from the campaign too.
This is a line illustration style we are currently developing and have had the opportunity to use on a few of our advertising projects.
FORD SAFETY ROAD SHOW
Ford consider themselves frontrunners when it comes to developing new in-car technology.To demonstrate this, we were required to create an interactive experience within a Ford truck, which will tour Europe promoting Ford's new safety technology.The style of graphics used captured the technological feel and added a modern unique twist to the subjects.
M&G were client of ours for over 2 years and in that time we created a large amount of work for them. This was a complete rebrand using our illustration style whilst keeping it within M&G's brand colours.
This piece was created for Don't Panic in response to David Bowies shock return to the music scene in 2013.
Men are notorious for not talking about their problems. Instead, they bottle things up. In some cases this results in suicide.
Our challenge was to position Samaritans as a brand that understands men and let them know, it’s ok to talk.
We had three mediums in which to do it - print, radio and experiential.
Each one had a slightly different proposition and target audience.
Our challenge here was to reduce the growing number of male suicides, in particular on the railways. To do this we used male archetypes (the sort of men our audience would respect) to create a straight-talking poster campaign designed to intervene at the point when these men might be considering suicide as their only option.
The aim of the radio campaign was to target a much wider audience of men (not only suicidal men) and encourage them to get things off their chest - no matter how trivial. This could be as simple as a chat down the pub or a call to Samaritans.
EXPERIENTIAL AND ONLINE
The last part of this campaign wasn’t so much about selling Samaritans service, but providing a means for men to talk.
Based on the insight that graffiti often found in public toilets and similar spaces develop into discussions over time, we created Pundit Boards - black boards (or digital screens) positioned in spaces where our target men go.
These boards gave men, quite literally, ‘Space to Talk’ by providing them with physical means to do so and by focusing on subject matter they feel comfortable discussing – sport.
This safe space to express their opinion mirrors the service offered by Samaritans - a non-judgmental space for men to get things off their chest and still remain anonymous.
Running for charity is dominated by charities where the motivation is born out of a personal experience. Oxfam lack that personal relevancy or motivation in their cause.
JOIN THE STAMPEDE
Our solution was to create a campaign that focuses on running as a collective. You can’t fight world poverty alone, but you can be a part of the Oxfam Stampede and fight it together.
The task was to come up with a digital activation idea to launch the new Dreamies mix packs.
We created an app that borrows its format from Bejeweled, where users score points and win prizes by mixing and matching the flavours together. The game was hugely successful and received very high levels of engagement on the Dreamies website and on Facebook. An app for iPhone, iPad and android was also developed and is still being downloaded, long after the campaign has finished.
Basically, we had this idea for an invention. It’s called ‘The Pinkie Preventer.’ It’s a specially designed mug that has a hole to house your pinkie. We then attached it to a brand (Builder’s Tea) and wrote an ad for it. And the rest was history.